Book Image

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Book Image

Salesforce CRM - The Definitive Admin Handbook - Fourth Edition

Overview of this book

Salesforce CRM’s Winter ’17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.
Table of Contents (18 chapters)
Salesforce CRM - The Definitive Admin Handbook - Fourth Edition
Credits
About the Author
Acknowledgments
About the Reviewer
www.PacktPub.com
Preface

Enterprise mashups in web applications


A mashup is a general term that is commonly used to describe the merging of functionality and content from multiple sources. It is typically applied to describe the merging of web applications where the sources may often be using different technology to provide the service or application. As part of the distinction of a web application mashup, there is a common feature that provides connectivity, which is the Internet.

The connections between the various sources may require different levels and complexities of integration, depending on whether the associated information or content is to be simply viewed or whether it is also to be amended, and therefore whether data is to be distributed across various systems. When mashups first started appearing on the Web, they were created to enable the viewing of content from another web source within an Internet browser, and did not transfer any data or functionality between the source systems.

An example of such...