Book Image

Machine Learning Solutions

Book Image

Machine Learning Solutions

Overview of this book

Machine learning (ML) helps you find hidden insights from your data without the need for explicit programming. This book is your key to solving any kind of ML problem you might come across in your job. You’ll encounter a set of simple to complex problems while building ML models, and you'll not only resolve these problems, but you’ll also learn how to build projects based on each problem, with a practical approach and easy-to-follow examples. The book includes a wide range of applications: from analytics and NLP, to computer vision domains. Some of the applications you will be working on include stock price prediction, a recommendation engine, building a chat-bot, a facial expression recognition system, and many more. The problem examples we cover include identifying the right algorithm for your dataset and use cases, creating and labeling datasets, getting enough clean data to carry out processing, identifying outliers, overftting datasets, hyperparameter tuning, and more. Here, you'll also learn to make more timely and accurate predictions. In addition, you'll deal with more advanced use cases, such as building a gaming bot, building an extractive summarization tool for medical documents, and you'll also tackle the problems faced while building an ML model. By the end of this book, you'll be able to fine-tune your models as per your needs to deliver maximum productivity.
Table of Contents (19 chapters)
Machine Learning Solutions
Foreword
Contributors
Preface
Index

Customer segmentation for various domains


Note that we are considering e-commerce data here, but you can consider other datasets of various domains. You can build customer segmentation for a company providing travel services, financial services, and so on. The data points will vary from domain to domain.

For travel services, you could consider how frequently a user is booking flights or rooms using the traveling platform. Demographic and professional information helps a great deal, say, how many times a user uses promotional offers. The data for user activity is important as well.

If you are building a segmentation application for the financial domain, then you can consider the data points such as: the transaction history of the account holder, for example, the frequency of using a debit card or a credit card, per-month income, per-month expenditure, the average balance the customer is maintaining in their bank account(s), the type of account user have, professional information of the customer...