Book Image

IBM Watson Projects

By : James D. Miller
Book Image

IBM Watson Projects

By: James D. Miller

Overview of this book

IBM Watson provides fast, intelligent insight in ways that the human brain simply can't match. Through eight varied projects, this book will help you explore the computing and analytical capabilities of IBM Watson. The book begins by refreshing your knowledge of IBM Watson's basic data preparation capabilities, such as adding and exploring data to prepare it for being applied to models. The projects covered in this book can be developed for different industries, including banking, healthcare, media, and security. These projects will enable you to develop an AI mindset and guide you in developing smart data-driven projects, including automating supply chains, analyzing sentiment in social media datasets, and developing personalized recommendations. By the end of this book, you'll have learned how to develop solutions for process automation, and you'll be able to make better data-driven decisions to deliver an excellent customer experience.
Table of Contents (12 chapters)

The problem defined

A personalized recommendation is pretty simple in concept. In its most basic form, it just means to present or offer someone only those options for a particular situation that have the highest probability of being chosen by that individual, or in a kind of hands-on sense, presenting merchandise or promotional items that will have the highest probability of being purchased by that type of individual.

These recommendations are characteristically made based on experienced user behavior such as user purchases, page views, clicks, and even items a user has added to a (shopping) cart but perhaps hasn't actually purchased.

These recommendations are not made simply because they visually coordinate, come from the same collection, or are made by the same manufacturer, and so on.

If you do the research, the most common theme around personalized recommendations...