Book Image

Data Visualization: a successful design process

Book Image

Data Visualization: a successful design process

Overview of this book

Do you want to create more attractive charts? Or do you have huge data sets and need to unearth the key insights in a visual manner? Data visualization is the representation and presentation of data, using proven design techniques to bring alive the patterns, stories and key insights locked away."Data Visualization: a Successful Design Process" explores the unique fusion of art and science that is data visualization; a discipline for which instinct alone is insufficient for you to succeed in enabling audiences to discover key trends, insights and discoveries from your data. This book will equip you with the key techniques required to overcome contemporary data visualization challenges. You'll discover a proven design methodology that helps you develop invaluable knowledge and practical capabilities.You'll never again settle for a default Excel chart or resort to "fancy-looking" graphs. You will be able to work from the starting point of acquiring, preparing and familiarizing with your data, right through to concept design. Choose your "killer" visual representation to engage and inform your audience."Data Visualization: a Successful Design Process" will inspire you to relish any visualization project with greater confidence and bullish know-how; turning challenges into exciting design opportunities.
Table of Contents (13 chapters)
Data Visualization: a successful design process
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 4. Conceiving and Reasoning Visualization Design Options

So far the focus of our attention has been on the uncelebrated but vital preparatory and scoping stages of the data visualization methodology. We have established the purpose of our design and the key factors surrounding the project have been identified and weighed-up. We have also acquired and prepared our data and begun exploring it to identify the key data stories and analytical slices around which we may form our editorial focus.

These contextualizing activities are often neglected because they are understandably deemed not as fun as the design stage. Yet, they will save you time and pain, helping your work to proceed more efficiently by avoiding blind alleys and creative misjudgments.

In this chapter, we will be taking a forensic look at the many design choices involved in the process of establishing an effective visualization solution. We will tackle these choices by working through the anatomy of a visualization design...