Generally, when you present your conclusion to a group of executives, your presentation competes for their time and attention with a lot of different things. Using your data to explain a story is powerful because stories have the following characteristics:

Using storytelling to present your data or insights can help you to do the following:

There is a lot of good literature around storytelling and data storytelling. The objective of this section is just present this Qlik Sense functionality but I would like to share my trick to prepare presentations. Usually, in our daily work, we need to prepare a presentation within a limited preparation time. Personally, I use a notepad (not a digital one) and I write down my outline in seven fundamental building blocks: