I have decided to demonstrate all of the capabilities of SAP Lumira through real-world cases. For this purpose, I came up with an e-commerce retailer—Unicorn Fashion.
This is an extremely fast growing ecommerce retailer, operating in Manitoba, Canada. It has headquarters in Winnipeg. There are more than 100 employees who work at Unicorn, in various departments. Unicorn is a good example of a data driven company. Every decision is based on data analysis. It is one of the key factors of its success. There are lots of departments that use corporate data for analysis:
Human resources: They analyse data for the employers, measure KPIs, and calculate bonuses and salaries
Top management: They use daily dashboards and analyse sales trends. Their business decisions, based on data
Inventory: They analyse prices, sizes, and brand. In addition, they calculate discounts for unpopular goods
Purchasing department: Their category managers analyse how to get their brands to perform and try to plan capacity for the next season
Marketing department: They plan, analyse, and measure marketing campaigns, and calculate marketing costs
Logistic department: They analyse the performance of various logistic companies, to try to reduce costs, and calculate the bonus for the couriers
Finance department: They calculate financial waterfall and main financial KPIs
Warehouse: They measure KPIs and plan capacity
In terms of software, Unicorn mostly uses SAP technologies. For example, their main BI tool is SAP BusinessObjects. And they use various data sources as a DWH, such as Teradata and SAP HANA. In addition, Unicorn analysts like to connect OLTP systems and grab some transactional data in order to make quick decisions.
Through out this book, we will help unicorn staff to get the maximum value from their data. For this purpose. we will learn about SAP Lumira and try to figure out how it can be used in your organization or just in daily work.