Book Image

Python Machine Learning Cookbook

By : Prateek Joshi, Vahid Mirjalili
Book Image

Python Machine Learning Cookbook

By: Prateek Joshi, Vahid Mirjalili

Overview of this book

Machine learning is becoming increasingly pervasive in the modern data-driven world. It is used extensively across many fields such as search engines, robotics, self-driving cars, and more. With this book, you will learn how to perform various machine learning tasks in different environments. We’ll start by exploring a range of real-life scenarios where machine learning can be used, and look at various building blocks. Throughout the book, you’ll use a wide variety of machine learning algorithms to solve real-world problems and use Python to implement these algorithms. You’ll discover how to deal with various types of data and explore the differences between machine learning paradigms such as supervised and unsupervised learning. We also cover a range of regression techniques, classification algorithms, predictive modeling, data visualization techniques, recommendation engines, and more with the help of real-world examples.
Table of Contents (19 chapters)
Python Machine Learning Cookbook
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Building a customer segmentation model


One of the main applications of unsupervised learning is market segmentation. This is when we don't have labeled data available all the time, but it's important to segment the market so that people can target individual groups. This is very useful in advertising, inventory management, implementing strategies for distribution, mass media, and so on. Let's go ahead and apply unsupervised learning to one such case to see how it can be useful.

We will be dealing with a wholesale vendor and his customers. We will be using the data available at https://archive.ics.uci.edu/ml/datasets/Wholesale+customers. The spreadsheet contains data regarding the consumption of different types of items by their customers and our goal is to find clusters so that they can optimize their sales and distribution strategy.

How to do it…

  1. The full code for this recipe is given in the customer_segmentation.py file that's already provided to you. Let's look at how it's built. Create...