Book Image

Learning Data Mining with Python - Second Edition

By : Robert Layton
Book Image

Learning Data Mining with Python - Second Edition

By: Robert Layton

Overview of this book

This book teaches you to design and develop data mining applications using a variety of datasets, starting with basic classification and affinity analysis. This book covers a large number of libraries available in Python, including the Jupyter Notebook, pandas, scikit-learn, and NLTK. You will gain hands on experience with complex data types including text, images, and graphs. You will also discover object detection using Deep Neural Networks, which is one of the big, difficult areas of machine learning right now. With restructured examples and code samples updated for the latest edition of Python, each chapter of this book introduces you to new algorithms and techniques. By the end of the book, you will have great insights into using Python for data mining and understanding of the algorithms as well as implementations.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface

Dealing with the movie recommendation problem


Product recommendation is a big business. Online stores use it to up-sell to customers by recommending other products that they could buy. Making better recommendations leads to better sales. When online shopping is selling to millions of customers every year, there is a lot of potential money to be made by selling more items to these customers.

Product recommendations, including movie and books, have been researched for many years; however, the field gained a significant boost when Netflix ran their Netflix Prize between 2007 and 2009. This competition aimed to determine if anyone can predict a user's rating of a film better than Netflix was currently doing. The prize went to a team that was just over 10 percent better than the current solution. While this may not seem like a large improvement, such an improvement would net millions to Netflix in revenue from better movie recommendations over the following years.

Obtaining the dataset

Since the...