This book's primary focus has been to provide the reader with an introduction to becoming a SAS programmer who will be able to do big data analytics with SAS. However, it is just as important for the reader to understand that to be truly successful at performing big data analytics, it will take more than one individual to achieve big results. It can start with just one programmer, but it will require a team of people with different skill sets that complement each other to change an organization's culture to use analytics. It will benefit you, your team, and your organization to take up this challenge because some of the benefits that can be achieved by implementing analytics help organizations to do the following:
- Derive a competitive advantage
- Solve problems that have never successfully been solved previously
- Help derive new questions that drive innovation throughout an organization
As such, it is important to understand how one can champion analytics and help advocate...