Book Image

Tokenomics

By : Sean Au, Thomas Power(GBP)
Book Image

Tokenomics

By: Sean Au, Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (18 chapters)
Tokenomics
Contributors
Preface
Index

The state of ICO marketing


In 2017, a good digital strategy was enough to launch an ICO successfully. Even then, recent statistics from TokenData showed that 46% of the ICOs completely failed (https://blog.iqoption.com/en/token-data-about-50-of-icos-from-2017-have-failed/), and another hundred or so were classed as semi-failed because the evidence suggested abandonment: their social media was no longer active, or, and this is the key, their community size was so small that their chance of success was highly unlikely.

That last statement is crucial because community is a big part of any successful strategy for ICOs, but the community isn't there to fund your project: it's there to market it and give it credibility for the real investors.

The ideal strategy for an ICO is a two-pronged attack, with each prong depending on the other:

Figure 1: An ideal marketing strategy

Founders should build the trust they need by ensuring that authenticity and transparency run through all their communications...