Fail to plan and you plan to fail, is how the saying goes. For marketing, nothing is more critical than properly planning your marketing campaigns and projects. Marketing planning meetings typically revolve around annual, quarterly, and monthly planning cycles. Each company is different when it comes to how often and how detailed their marketing plans are, but odds are you will be running a few planning meetings throughout the year. The main goals of these meetings are the setting of targets and metrics, and the overall delineation of what types of marketing activities will be carried out. In some cases, a formal plan of attack is created, and depending on the type of plan you are putting together, input from other departments may be required.

Running Effective Marketing Meetings
By :

Running Effective Marketing Meetings
By:
Overview of this book
Table of Contents (11 chapters)
Running Effective Marketing Meetings
Credits
About the Author
About the Reviewer
Preface
Identifying the Meeting Type
Preparing for the Meeting
Making Your Meetings Fun
Effectively Conducting Your Meeting
An Effective Meeting Follow up
Putting Ideas into Practice
Customer Reviews