Book Image

Running Effective Marketing Meetings

By : Daniel Kuperman
Book Image

Running Effective Marketing Meetings

By: Daniel Kuperman

Overview of this book

Table of Contents (11 chapters)

An agile meeting


Borrowed from the Agile movement in software development, marketing teams have also been implementing agile techniques in order to gain speed and better results from marketing campaigns. A traditional element of an agile team are their meetings, sometimes called standups. Marketing teams who want to use agile methods will have to adapt to this fast-paced rhythm and different meeting style where the whole team meets for a few minutes every day and focuses on briefly discussing the tasks at hand.