Borrowed from the Agile movement in software development, marketing teams have also been implementing agile techniques in order to gain speed and better results from marketing campaigns. A traditional element of an agile team are their meetings, sometimes called standups. Marketing teams who want to use agile methods will have to adapt to this fast-paced rhythm and different meeting style where the whole team meets for a few minutes every day and focuses on briefly discussing the tasks at hand.

Running Effective Marketing Meetings
By :

Running Effective Marketing Meetings
By:
Overview of this book
Table of Contents (11 chapters)
Running Effective Marketing Meetings
Credits
About the Author
About the Reviewer
Preface
Identifying the Meeting Type
Preparing for the Meeting
Making Your Meetings Fun
Effectively Conducting Your Meeting
An Effective Meeting Follow up
Putting Ideas into Practice
Customer Reviews