In this chapter, we learned that meetings don't have to be serious or boring affairs. In fact, changing the way your marketing meetings are conducted by inserting some fun activities and rethinking your approach to meetings in general can yield better results. We looked at the common pitfalls to avoid and also at some tools that can transform your meetings into educational opportunities. All of this, however, is dependent upon on how properly you conduct or execute your marketing meetings, which is what we will cover in the next chapter.