Book Image

Running Effective Marketing Meetings

By : Kuperman
Book Image

Running Effective Marketing Meetings

By: Kuperman

Overview of this book

As a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them. Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner. In this book you are exposed to the different types of marketing meetings you are likely to encounter in most organizations, and we walk you through the typical process for planning and conducting your meetings. Then we review follow-up best practices and how to get started running your own marketing meetings. The collaborative nature of most marketing meetings requires some special considerations: how do you present the meeting topics? How do you keep the team involved? What are some techniques you can use to elicit participation? What tools can you use during and after the meeting? In Running Effective Marketing Meetings we explore all these issues and more in detail so that you can get the skills you need to run effective marketing meetings.
Table of Contents (11 chapters)

Summary


Running meetings can be challenging, but with a few tips you can get things under control and ensure your goals are achieved. You now have a good checklist for opening your meeting, some tips for a strong opening based on the type of meeting, and two important things to keep in mind at all times: always stick to the agenda and close the meeting properly to end on a high note. We also covered some tips to elicit participation and some handy tech tools you can use to make your meetings more effective. Now that you have plenty of ammunition to use when conducting your next meeting, in the next chapter, we will cover the important but often neglected aspect of following up after a meeting.