Book Image

Running Effective Marketing Meetings

By : Kuperman
Book Image

Running Effective Marketing Meetings

By: Kuperman

Overview of this book

As a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them. Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner. In this book you are exposed to the different types of marketing meetings you are likely to encounter in most organizations, and we walk you through the typical process for planning and conducting your meetings. Then we review follow-up best practices and how to get started running your own marketing meetings. The collaborative nature of most marketing meetings requires some special considerations: how do you present the meeting topics? How do you keep the team involved? What are some techniques you can use to elicit participation? What tools can you use during and after the meeting? In Running Effective Marketing Meetings we explore all these issues and more in detail so that you can get the skills you need to run effective marketing meetings.
Table of Contents (11 chapters)

When to follow up


Just because everyone agreed during the meeting that certain actions would be taken doesn't mean they will actually do it. Priorities change, holidays approach, and other meetings might get in the way. A gentle follow up is sometimes a good reminder that something needs to be done. Look at the deadlines identified for each action item and check with each owner a few days before to see how things are going.

In some organizations where e-mails rule, a good way to follow up on action items and make sure they are being taken care of is to simply send an e-mail reminder. Something with the subject "FUP on Action Item…." stating in the body of the e-mail that you are simply following up and want a status update might suffice.

In other corporate environments, you may have to personally talk to the action-item's owner for a status update.

Instant messaging, now prevalent in most companies, can also come in handy when following up on action items. Open a new IM window and casually...