Book Image

Running Effective Marketing Meetings

By : Kuperman
Book Image

Running Effective Marketing Meetings

By: Kuperman

Overview of this book

As a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them. Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner. In this book you are exposed to the different types of marketing meetings you are likely to encounter in most organizations, and we walk you through the typical process for planning and conducting your meetings. Then we review follow-up best practices and how to get started running your own marketing meetings. The collaborative nature of most marketing meetings requires some special considerations: how do you present the meeting topics? How do you keep the team involved? What are some techniques you can use to elicit participation? What tools can you use during and after the meeting? In Running Effective Marketing Meetings we explore all these issues and more in detail so that you can get the skills you need to run effective marketing meetings.
Table of Contents (11 chapters)

Five steps to effective marketing meetings


If you know what is best practice when running marketing meetings, you should always strive for the best. Even if you are not the one in charge or if someone else in the team has called the meeting, it is your job and in your best interest to start spreading the word of what effective marketing meetings look like.

Be proactive

Did you receive a meeting invitation without an agenda? Is the team coming to the decision that a meeting will be required to finalize work or make a decision about something? Be proactive and volunteer to help. For example, you could say, "Bob, I think having a meeting to review the new landing pages the agency created is great! If you'd like, I can help create the agenda and prepare for the meeting," or "Mary, I just received this meeting invitation and since it is related to a work I am currently doing, I wouldn't mind helping you prepare the agenda and think about the goals for meeting…".

Be inquisitive

Asking questions is...