A change network helps to build ownership and adoption of the change throughout the organization. It is especially helpful when managing change in complex organizations with multiple divisions, many departments, or diverse geographies.
Having dedicated people who support the change in each area of the business helps to personalize the change and drive it throughout all levels of the organization.
The change network also promotes a two-way dialogue between the business and the project. This dialogue helps to keep end users informed about the project, reducing their concerns about the change, and ensuring that they hear facts instead of rumors. It also provides timely feedback to the project team about questions and concerns that people have, as well as potential obstacles to the adoption of the change.