By the end of this chapter, you will be able to:
Define different styles of communicating
Conduct an audience analysis as an input to your communication plan
Conduct a vehicle analysis to determine the best methods for communicating
Build feedback methods into your communication plan
Create a communication plan
Improve your ability to write change communication
Now that we have identified our key stakeholders, it's time to develop a plan for communicating with them.
Throughout this chapter, the major theme you will hear over and over is: "Communicate early. Communicate often. When you think you've communicated enough, communicate some more."
I cannot stress enough the importance of communication. Time and again, I have seen situations where people assume they have successfully communicated a message, only to discover (usually too late) that the communication failed.
This brings me to another major theme you will hear both in this chapter and the next chapter on...