Communicating a change is an ongoing activity. In this chapter, you have learned how to:
Conduct an audience analysis
Conduct a vehicle analysis
Identify key messages by project phase
Create a communication plan
Write good communication messages
Instead of thinking about communication as a path that you follow from the beginning to end, though I encourage you to think of it as a continuous cycle.
You're almost there! In the next chapter, we will explore the last major topic in this book: training.