There is a continuum of management levels within an organization that can be broadly classified as strategic, tactical, and operational management. Gamification has to be approached more from a strategic viewpoint and interleaved into the business processes so that it functions as an effective catalyst at the tactical and operational levels.
A typical enterprise comprises of business units that may include:
Sales and Marketing
Research and Development (R&D)
Each of the business units has well-defined business processes listing the series of tasks and activities performed to produce a specific outcome.
Gamification can be put into action in each of these business units and used to address a few of the following scenarios:
A new process replaces a traditional process, and there is a challenge faced with change management, or in gathering initial momentum, or adoption from...