Book Image

Gamification for Employee Engagement

By : Akila Narayanan
Book Image

Gamification for Employee Engagement

By: Akila Narayanan

Overview of this book

Table of Contents (12 chapters)
Gamification for Employee Engagement
About the Author
About the Reviewers

Gamification and enterprise business processes

Gamification can be put into action in a wide variety of areas within an enterprise, including key business processes and other miscellaneous areas.

Before deploying gamification as a strategy within an enterprise, let's explore its applicability in some of the key business processes within business units.

Business unit – Sales and Marketing

Business process – Managing salesforce performance


A sales manager is faced with a daunting task to manage and motivate his salesforce. The objectives set by forecasting the annual sales target for the regions under his territory sets the ball rolling for his team. Once the targets are determined, the sales manager has the onus to periodically monitor the performance of his team, provide constant feedback, and take corrective courses of action in the case of aberrations. Every sales team might have a unique demand, and the manager is required to understand their expectations and coach them. The right...