Book Image

Gamification for Employee Engagement

By : Akila Narayanan
Book Image

Gamification for Employee Engagement

By: Akila Narayanan

Overview of this book

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Table of Contents (12 chapters)
Gamification for Employee Engagement
Gamification for Employee Engagement
Credits
Credits
About the Author
About the Author
Acknowledgments
Acknowledgments
About the Reviewers
About the Reviewers
Preface
Preface
Free Chapter
1
Employee Engagement and Gamification
Employee Engagement and Gamification
Understanding the employee needs
A classic case of employee engagement
Employee engagement quotient and the 5 Whys
Driving engagement the SMART way
Defining enterprise gamification
Gamification catalyst for employee engagement
Summary
2
Gamification in Action
Gamification in Action
Gamification and organizational management
Gamification and enterprise business processes
Other key areas of applicability
Summary
3
Enterprise Gamification – Strategize
Enterprise Gamification – Strategize
The need for an enterprise gamification strategy
Defining the business objectives
Identifying the target audience
Understanding the target audience behavior
Validating the business case for gamification
A quick recap
The validation checklist
Summary
4
Enterprise Gamification – Design
Enterprise Gamification – Design
Understanding design thinking
Design thinking approach
Characterizing a design think tank
Why should we apply design thinking to gamification?
The design thinking process
A quick recap
Case study
Summary
5
Enterprise Gamification – Implementation
Enterprise Gamification – Implementation
Gearing up for implementation
Defining a roadmap for pilot implementation
Building the system
Measuring and monitoring outcomes
Scaling from pilot to full-blown launch
Summary
6
Sustaining Outcomes and the Road Ahead
Sustaining Outcomes and the Road Ahead
Sustaining outcomes
Developing adoption strategies
Beyond Points, Badges, and Leaderboard
Rewards approach
Seeding the culture
The road ahead
Summary

Chapter 3. Enterprise Gamification – Strategize

Welcome to the real gameplay. It's time to dig deep and understand the need for an enterprise gamification strategy and the means to put together a strategy.

In this chapter, we will cover:

  • Why is there a need for an enterprise gamification strategy?

  • What are the steps involved in strategizing enterprise gamification?

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