Book Image

Gamification for Employee Engagement

By : Akila Narayanan
Book Image

Gamification for Employee Engagement

By: Akila Narayanan

Overview of this book

Table of Contents (12 chapters)
Gamification for Employee Engagement
About the Author
About the Reviewers

Validating the business case for gamification

Prior to validating the business case for gamification, let's spend a few moments in understanding the transformation of enterprise systems in recent times and the position of gamification in these systems.

Understanding the system of engagement

Organizations have primarily relied on the system of records or transactional systems modeled on a structured workflow, to deliver the functionality as desired by the user. The user expected the system to deliver an intended functionality by responding within a stipulated timeframe. With the surge of social media, smartphones, big data, and cloud technologies, the system and the data are loosely structured and are expected to deliver an experience to the end user, rather than a mere functionality. Users leave their digital footprints in a global network and drive huge chunks of conversations that generate business insights. These insights can be interleaved back to the system dynamically to deliver an experience...