We have already seen how gamification is a change management initiative that doesn't have a predefined formula for successful user adoption. While a good design and clear definition of reward structure is critical to basic adoption, a specific strategy needs to be in place to drive employee engagement within an enterprise.
The typical steps include:
Helping with tips
Starting with incentives
Spotting moderators and evangelists
Publishing success stories
Any initiative needs good amount of marketing and propaganda in the first place to attract the right amount of attention from all parties involved. Targeted marketing campaigns can be launched to promote the initiative internally within the organization.