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  • Book Overview & Buying Going IT Alone: The Handbook for Freelance and Contract Software Developers
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Going IT Alone: The Handbook for Freelance and Contract Software Developers

Going IT Alone: The Handbook for Freelance and Contract Software Developers

By : Leon Brown
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Going IT Alone: The Handbook for Freelance and Contract Software Developers

Going IT Alone: The Handbook for Freelance and Contract Software Developers

By: Leon Brown
Buy this Book

Overview of this book

Table of Contents (19 chapters)
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Going IT Alone: The Handbook for Freelance and Contract Software Developers
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Going IT Alone: The Handbook for Freelance and Contract Software Developers
Credits
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Credits
About the Author
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About the Author
Acknowledgements
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Acknowledgements
About the Reviewer
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About the Reviewer
Preface
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Preface
Lock Free Chapter
1
Introducing Freelancing
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Introducing Freelancing
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The freelance lifestyle
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Is freelancing for you?
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Defining your motivations
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Don't quit the day job
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Legal entities
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Home or away?
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Summary
2
Positioning Yourself in the Market
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Positioning Yourself in the Market
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Market segments
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Pricing yourself appropriately
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Building quality for market segments
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Market research
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Summary
3
Defining Your Business Model
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Defining Your Business Model
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Types of business model for software
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Software Development as a Service (SDaaS)
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Software as a Product (SaaP)
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Software as a Service (SaaS)
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Software Supporting a Service
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Business Model Canvas
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Components
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Canvas
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Problem tools
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Product life cycle
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Five Forces Analysis
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Seven Domains Assessment framework
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The McKinsey 7S framework
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Fitting everything together
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The business descriptions
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Comparison: McKinsey 7S framework
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Comparison – Business Model Canvas
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Comparison: conclusion
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Summary
4
Creating a Brand
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Creating a Brand
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A brief definition of what branding is and isn't
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Know your audience
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Identify perceptions required for objectives
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Specializing – becoming a domain expert
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Generalizing – targeting a wider audience
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Kick starting perceptions
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Who do they think you are?
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Summary
5
Networking, Marketing, and Sales
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Networking, Marketing, and Sales
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Understanding networking
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Defining a networking strategy
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Writing press releases
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Open project sources
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The sales process
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Summary
6
An Introduction to Client Types
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An Introduction to Client Types
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The ethical client
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The difficult client
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The trusting client
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The nasty client
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The price-conscious client
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Summary
7
Managing Clients
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Managing Clients
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Points of contact
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Performing risk assessment of the project
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Analyzing the client
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Cash flow issues
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Summary
8
Negotiation
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Negotiation
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The Winning Formula
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Strategic Negotiation Phases
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Summary
9
Software Development Resources, Patterns and Strategies
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Software Development Resources, Patterns and Strategies
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Software problems: A recap
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Rescued by object oriented programming
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Strategic efficiency with MVC
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Strategic data management
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API-oriented system architecture
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Testing strategy
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Security considerations
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Version control
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Summary
10
Software Development Methodology
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Software Development Methodology
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Social factors of software development
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Features for preventing problems
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Methodologies of interest
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Designing your methodology
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Summary
11
Creating Quotes and Estimates
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Creating Quotes and Estimates
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Maths to the rescue: The basics
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Risk management
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Recovering unaccounted costs
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Maintaining estimation accuracy
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Summary
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Project Management
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Project Management
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Client perceptions
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Methods of communication
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Allocating the right people
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Written agreements
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Feature creep
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Risk assessment
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Defining a specification
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Feedback
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Release cycles
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Summary
1
Appendix
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Appendix
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Interview 2
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Interview 3
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Interview 4
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Interview 5
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Interview 6

Chapter 4. Creating a Brand

Branding is an important factor in the success of any business, whether it be a corporation on the scale of companies like Google and Sony, or a small one-man freelance business. The mistake a lot of people make in their assumption about branding is that it is simply a design that is applied to visual marketing materials such as brochures and websites. Although these visual elements may be part of the mix that form a brand, they are not the brand. This chapter looks at what branding really is, and how you can focus on activities to build your own brand in a way that can positively affect your ability to make sales and increase profitability.

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Tech Concepts
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Programming languages
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