Browse Library
Sign In Start Free Trial
Close icon Search icon
Account
Browse Library Advanced Search Sign In Start Free Trial

Add to playlist

Create a Playlist

Modal Close icon
You need to login to use this feature.
  • Book Overview & Buying Going IT Alone: The Handbook for Freelance and Contract Software Developers
  • Table Of Contents Toc
  • Feedback & Rating feedback
Going IT Alone: The Handbook for Freelance and Contract Software Developers

Going IT Alone: The Handbook for Freelance and Contract Software Developers

By : Leon Brown
Buy this Book
close
close
Going IT Alone: The Handbook for Freelance and Contract Software Developers

Going IT Alone: The Handbook for Freelance and Contract Software Developers

By: Leon Brown
Buy this Book

Overview of this book

Table of Contents (19 chapters)
close
close
close
Going IT Alone: The Handbook for Freelance and Contract Software Developers
Icon
Going IT Alone: The Handbook for Freelance and Contract Software Developers
Credits
Icon
Credits
About the Author
Icon
About the Author
Acknowledgements
Icon
Acknowledgements
About the Reviewer
Icon
About the Reviewer
Preface
Icon
Preface
Lock Free Chapter
1
Introducing Freelancing
Icon
Introducing Freelancing
Icon
The freelance lifestyle
Icon
Is freelancing for you?
Icon
Defining your motivations
Icon
Don't quit the day job
Icon
Legal entities
Icon
Home or away?
Icon
Summary
2
Positioning Yourself in the Market
Icon
Positioning Yourself in the Market
Icon
Market segments
Icon
Pricing yourself appropriately
Icon
Building quality for market segments
Icon
Market research
Icon
Summary
3
Defining Your Business Model
Icon
Defining Your Business Model
Icon
Types of business model for software
Icon
Software Development as a Service (SDaaS)
Icon
Software as a Product (SaaP)
Icon
Software as a Service (SaaS)
Icon
Software Supporting a Service
Icon
Business Model Canvas
Icon
Components
Icon
Canvas
Icon
Problem tools
Icon
Product life cycle
Icon
Five Forces Analysis
Icon
Seven Domains Assessment framework
Icon
The McKinsey 7S framework
Icon
Fitting everything together
Icon
The business descriptions
Icon
Comparison: McKinsey 7S framework
Icon
Comparison – Business Model Canvas
Icon
Comparison: conclusion
Icon
Summary
4
Creating a Brand
chevron up
Icon
Creating a Brand
Icon
A brief definition of what branding is and isn't
Icon
Know your audience
Icon
Identify perceptions required for objectives
Icon
Specializing – becoming a domain expert
Icon
Generalizing – targeting a wider audience
Icon
Kick starting perceptions
Icon
Who do they think you are?
Icon
Summary
5
Networking, Marketing, and Sales
Icon
Networking, Marketing, and Sales
Icon
Understanding networking
Icon
Defining a networking strategy
Icon
Writing press releases
Icon
Open project sources
Icon
The sales process
Icon
Summary
6
An Introduction to Client Types
Icon
An Introduction to Client Types
Icon
The ethical client
Icon
The difficult client
Icon
The trusting client
Icon
The nasty client
Icon
The price-conscious client
Icon
Summary
7
Managing Clients
Icon
Managing Clients
Icon
Points of contact
Icon
Performing risk assessment of the project
Icon
Analyzing the client
Icon
Cash flow issues
Icon
Summary
8
Negotiation
Icon
Negotiation
Icon
The Winning Formula
Icon
Strategic Negotiation Phases
Icon
Summary
9
Software Development Resources, Patterns and Strategies
Icon
Software Development Resources, Patterns and Strategies
Icon
Software problems: A recap
Icon
Rescued by object oriented programming
Icon
Strategic efficiency with MVC
Icon
Strategic data management
Icon
API-oriented system architecture
Icon
Testing strategy
Icon
Security considerations
Icon
Version control
Icon
Summary
10
Software Development Methodology
Icon
Software Development Methodology
Icon
Social factors of software development
Icon
Features for preventing problems
Icon
Methodologies of interest
Icon
Designing your methodology
Icon
Summary
11
Creating Quotes and Estimates
Icon
Creating Quotes and Estimates
Icon
Maths to the rescue: The basics
Icon
Risk management
Icon
Recovering unaccounted costs
Icon
Maintaining estimation accuracy
Icon
Summary
12
Project Management
Icon
Project Management
Icon
Client perceptions
Icon
Methods of communication
Icon
Allocating the right people
Icon
Written agreements
Icon
Feature creep
Icon
Risk assessment
Icon
Defining a specification
Icon
Feedback
Icon
Release cycles
Icon
Summary
1
Appendix
Icon
Appendix
Icon
Icon
Interview 2
Icon
Interview 3
Icon
Interview 4
Icon
Interview 5
Icon
Interview 6

Summary

Contrary to popular belief, creating a brand is not simply about creating a few visuals for use across your marketing stationery, but is primarily based around using psychology to influence how people think of your business brand; as a freelancer, this would be yourself. Building a brand that has a business benefit requires serious thought about who you are intending to sell your software products and services to, along with understanding how these people think, who they are influenced by and what you need them to think of you in order for them to become interested in buying from you.

Visual elements are an important part of the psychology behind branding, but all falls under the category of communications; that is, you make use of visual branding as part of your communication activities in order impact how your message is perceived. Branding is all about how your message is perceived, so make sure to invest effort into communicating the right message and also that it is interpreted...

Visually different images
CONTINUE READING
83
Tech Concepts
36
Programming languages
73
Tech Tools
Icon Unlimited access to the largest independent learning library in tech of over 8,000 expert-authored tech books and videos.
Icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Icon 50+ new titles added per month and exclusive early access to books as they are being written.
Going IT Alone: The Handbook for Freelance and Contract Software Developers
End of Chapter 4
Next Chapter
notes
bookmark Notes and Bookmarks search Search in title playlist Add to playlist font-size Font size

Change the font size

margin-width Margin width

Change margin width

day-mode Day/Sepia/Night Modes

Change background colour

Close icon Search
Country selected
Close icon Your notes and bookmarks

Confirmation

Modal Close icon
claim successful
Order Page Read Now

Buy this book with your credits?

Modal Close icon
Are you sure you want to buy this book with one of your credits?
Close
YES, BUY

Submit Your Feedback

Modal Close icon
Modal Close icon
Modal Close icon