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  • Book Overview & Buying Going IT Alone: The Handbook for Freelance and Contract Software Developers
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Going IT Alone: The Handbook for Freelance and Contract Software Developers

Going IT Alone: The Handbook for Freelance and Contract Software Developers

By : Leon Brown
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Going IT Alone: The Handbook for Freelance and Contract Software Developers

Going IT Alone: The Handbook for Freelance and Contract Software Developers

By: Leon Brown
Buy this Book

Overview of this book

Table of Contents (19 chapters)
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Going IT Alone: The Handbook for Freelance and Contract Software Developers
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Going IT Alone: The Handbook for Freelance and Contract Software Developers
Credits
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Credits
About the Author
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About the Author
Acknowledgements
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Acknowledgements
About the Reviewer
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About the Reviewer
Preface
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Preface
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1
Introducing Freelancing
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Introducing Freelancing
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The freelance lifestyle
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Is freelancing for you?
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Defining your motivations
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Don't quit the day job
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Legal entities
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Home or away?
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Summary
2
Positioning Yourself in the Market
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Positioning Yourself in the Market
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Market segments
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Pricing yourself appropriately
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Building quality for market segments
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Market research
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Summary
3
Defining Your Business Model
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Defining Your Business Model
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Types of business model for software
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Software Development as a Service (SDaaS)
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Software as a Product (SaaP)
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Software as a Service (SaaS)
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Software Supporting a Service
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Business Model Canvas
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Components
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Canvas
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Problem tools
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Product life cycle
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Five Forces Analysis
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Seven Domains Assessment framework
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The McKinsey 7S framework
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Fitting everything together
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The business descriptions
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Comparison: McKinsey 7S framework
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Comparison – Business Model Canvas
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Comparison: conclusion
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Summary
4
Creating a Brand
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Creating a Brand
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A brief definition of what branding is and isn't
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Know your audience
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Identify perceptions required for objectives
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Specializing – becoming a domain expert
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Generalizing – targeting a wider audience
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Kick starting perceptions
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Who do they think you are?
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Summary
5
Networking, Marketing, and Sales
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Networking, Marketing, and Sales
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Understanding networking
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Defining a networking strategy
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Writing press releases
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Open project sources
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The sales process
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Summary
6
An Introduction to Client Types
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An Introduction to Client Types
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The ethical client
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The difficult client
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The trusting client
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The nasty client
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The price-conscious client
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Summary
7
Managing Clients
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Managing Clients
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Points of contact
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Performing risk assessment of the project
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Analyzing the client
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Cash flow issues
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Summary
8
Negotiation
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Negotiation
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The Winning Formula
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Strategic Negotiation Phases
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Summary
9
Software Development Resources, Patterns and Strategies
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Software Development Resources, Patterns and Strategies
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Software problems: A recap
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Rescued by object oriented programming
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Strategic efficiency with MVC
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Strategic data management
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API-oriented system architecture
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Testing strategy
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Security considerations
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Version control
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Summary
10
Software Development Methodology
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Software Development Methodology
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Social factors of software development
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Features for preventing problems
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Methodologies of interest
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Designing your methodology
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Summary
11
Creating Quotes and Estimates
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Creating Quotes and Estimates
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Maths to the rescue: The basics
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Risk management
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Recovering unaccounted costs
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Maintaining estimation accuracy
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Summary
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Project Management
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Project Management
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Client perceptions
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Methods of communication
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Allocating the right people
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Written agreements
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Feature creep
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Risk assessment
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Defining a specification
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Feedback
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Release cycles
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Summary
1
Appendix
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Appendix
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Interview 2
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Interview 3
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Interview 4
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Interview 5
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Interview 6

Acknowledgements

I would like to thank my mum, Phyllis Brown, for buying my first computer, the gift that sparked my interest in programming. I would also like to thank my friends and family for their support over the years to help me become a professional—Chinyere Brown, Christine Bobb, Norman Bobb, The Capos (Mark Smith, George Heron, Ian Kerr, Dan Inwood, Andrew Lee), Jonathan De Vaal, and Ashley Moore.

I've also been very fortunate to have come across great people in business who have provided advice and mentoring: Claire Bicknell of Catena, who provided great leadership in my first commercial project as a student and provided the advice and opportunities to gain the experience that kick-started my career; Jonathan Read of Village Software, who has provided a lot of advice on operating the business side of software development; Jeanne Hatton of Uniti, who provided the opportunity to enhance my early web design and development portfolio that led to greater opportunities; to all these people and others who have been a positive influence, thank you!

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Going IT Alone: The Handbook for Freelance and Contract Software Developers
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