Book Image

Instant Brainshark

By : Daniel Li
Book Image

Instant Brainshark

By: Daniel Li

Overview of this book

Brainshark's audio annotation system is a power presentation tool that allows you to convert your boring, outdated slideshows into engaging and powerful audio presentations. Alongside its mobile functionality and customer feedback capabilities, it provides an easy-to-use interface for anyone from account executives to sales directors. "Instant Brainshark" will quickly get you started with creating online presentations and web presentations following best practices. The book covers the basics of BrainShark and explores a variety of best practices in both Internet marketing and presentation design to help you build effective and powerful presentations. Instant Brainshark will start you off with the basic functionality of BrainShark in order to introduce you to the best practices involved in presentation design. Then, it will guide you through a series of important and useful recipes that will show you how to reach customers via various marketing channels. You will learn how to find customers through social media networks, whether they be on a desktop computer or mobile device, as well as how to get feedback from your valued customers. You will also dig into BrainShark's audio annotation system and learn how to get the most out of it by following the recommended guidelines. Lastly, the book will guide you through a recipe on how to upload your BrainShark audio presentations as videos on YouTube, furthering the exposure of your presentations. Using Instant Brainshark, you will learn everything you need to know, from starting your first presentation and applying audio annotations to sharing it across multiple social media websites and retrieving customer feedback.
Table of Contents (7 chapters)

Preface

Today's fast-paced business environment has led to the emergence of more efficient presentation platforms. Brainshark's cloud-based storage and audio capabilities allow the acceleration of your sales cycle like never before, integrating smoothly into your existing processes. In addition, its mobile app allows your staff, co-workers, or clients to view presentations on-the-go, a must-have feature to accommodate everyone's busy schedule. This book will cover the knowledge required to use Brainshark as a presentation platform as well as best practices to ensure an optimal amount of sales conversions.

What this book covers

Creating your first presentation (Must know), will show readers how to start their first presentation, with content design tips to enhance their sales cycle using Brainshark's audio annotation system. It will also show a step-by-step process on how to delete and print presentations after creation.

Increasing sales with Brainshark slideshows/documents (Become an expert), will show step-by-step recipes on how to ergonomically design presentations for sales conversions. It will also cover details regarding basic aesthetic appeal tips.

Increasing sales with Brainshark podcasts (Become an expert), will similarly illustrate the best practices involved in podcast presentations to increase conversion rates. It will go over the must-have components of any podcast announcer including transcripts and audio equipment.

Helping people find your presentation (Should know), will include a step-by-step explanation on how to properly tag presentations using Brainshark. It will also include details on how to properly assign a category for a presentation using Brainshark. It will also include a brief introduction to search engine optimization, assuming no knowledge, to help illustrate the importance of presentation tags and categories.

Designing mobile-friendly presentations (Become an expert), will show a step-by-step process to install the Brainshark mobile application in order to allow for self-testing. It will also demonstrate how to create mobile-friendly presentations alongside a step-by-step guide on how to test them using Brainshark's mobile applications. Lastly, it will show you how to disable mobile functionality if it is unnecessary for the presentation.

Synchronizing slide animations to audio (Should know), will show a step-by-step process on how to sync slide animations with Brainshark. It will follow this up with slide animations that fail to sync with audio and best practices to avoid this from occurring. Lastly, the chapter will delve into editing and deleting slide animations after the presentation has been published.

Adding PowerPoint slides (Must know), will show how to upload a PowerPoint slide for a given slide presentation. This section will demonstrate the best practices in adding slides for a given presentation and will also show how to remove slides that you have just added in.

Adding URL slides (Become an expert), will show how to fully utilize URL slide functionality. It will cover how to work with the web URL slides and edit the contents of your presentations on the fly by changing your website instead of all your presentations.

Adding question slides (Become an expert), will show a step-by-step process on how to add a question slide. The chapter will then demonstrate best practices in designing a question slide with carefully chosen responses. Lastly, it will go over the importance of customer feedback to further emphasize the use of question slides.

Adding attachments (Must know), will discuss valid file types for attachment. Then, it will show a step-by-step process on how to add valid attachments. Lastly, it will demonstrate how to remove an attachment once it has been uploaded.

Embedding your content (Should know), will show a step-by-step process on how to embed content on a website. The chapter will then demonstrate how to use QR codes to embed content for mobile devices.

E-mailing your content (Become an expert), will discuss the various ways to share a presentation over the web using e-mail. The chapter will talk briefly about Brainshark's e-mail spam policy and best practices in maintaining the shared content.

Sharing your content (Become an expert), will demonstrate how to share content via social media using Brainshark's sharing tools. It will then conclude by including some tips on how to properly harness the power of social media.

Publishing your content to YouTube (Become an expert), will show a step-by-step process on how to sync a presentation to your YouTube account through Brainshark. It will then proceed to explain how the conversion process works and how the ownership of the content transfers.

What you need for this book

You will need a MyBrainshark individual account in order to fully utilize the software involved. The Creating your first presentation recipe will cover the details of how to attain an account. You may also optionally wish to attain a smartphone to test your presentations using Brainshark's premier mobile app.

Who this book is for

This book is for those who actively create or showcase sales presentations for a particular product. This includes sales agents, account executives, entrepreneurs, and consultants. As this book covers internet marketing practices alongside tips for sales conversions, it can also be leveraged as a guide for online presentations in general.

Conventions

In this book, you will find a number of styles of text that distinguish between different kinds of information. Here are some examples of these styles, and an explanation of their meaning.

Code words in text are shown as follows: "We can include other contexts through the use of the include directive."

New terms and important words are shown in bold. Words that you see on the screen, in menus or dialog boxes for example, appear in the text like this: "Select the Next button and it will undergo the Brainshark conversion process".

Note

Warnings or important notes appear in a box like this.

Tip

Tips and tricks appear like this.

Reader feedback

Feedback from our readers is always welcome. Let us know what you think about this book—what you liked or may have disliked. Reader feedback is important for us to develop titles that you really get the most out of.

To send us general feedback, simply send an e-mail to , and mention the book title via the subject of your message.

If there is a book that you need and would like to see us publish, please send us a note in the SUGGEST A TITLE form on www.packtpub.com or e-mail .

If there is a topic that you have expertise in and you are interested in either writing or contributing to a book, see our author guide on www.packtpub.com/authors.

Customer support

Now that you are the proud owner of a Packt book, we have a number of things to help you to get the most from your purchase.

Errata

Although we have taken every care to ensure the accuracy of our content, mistakes do happen. If you find a mistake in one of our books—maybe a mistake in the text or the code—we would be grateful if you would report this to us. By doing so, you can save other readers from frustration and help us improve subsequent versions of this book. If you find any errata, please report them by visiting http://www.packtpub.com/support, selecting your book, clicking on the errata submission form link, and entering the details of your errata. Once your errata are verified, your submission will be accepted and the errata will be uploaded on our website, or added to any list of existing errata, under the Errata section of that title. Any existing errata can be viewed by selecting your title from http://www.packtpub.com/support.

Piracy

Piracy of copyright material on the Internet is an ongoing problem across all media. At Packt, we take the protection of our copyright and licenses very seriously. If you come across any illegal copies of our works, in any form, on the Internet, please provide us with the location address or website name immediately so that we can pursue a remedy.

Please contact us at with a link to the suspected pirated material.

We appreciate your help in protecting our authors, and our ability to bring you valuable content.

Questions

You can contact us at if you are having a problem with any aspect of the book, and we will do our best to address it.