Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Why do statistics matter?

Without statistics, you will have little to no feedback. You will be blind to all insights you could otherwise have obtained from your users and their behavior. Do not release your app without any implementation required for obtaining analytical data:

In general, statistics could inform us about the following:

  • User acquisition performance
  • User behavior and conversion
  • User demographics
  • User behavior by segment or cohort
  • Financial insights

So, the right statistics tell us something about app usage. It gives an answer to questions such as: How well is the app doing and what exactly does "doing well" mean? Is this about the number of downloads? The number of active users? The number of daily new users? It is important not just to have statistics, but to have actionable metrics. It is easy to gather a lot of data. It is more difficult to determine...