Book Image

Fixing Bad UX Designs

By : Lisandra Maioli
Book Image

Fixing Bad UX Designs

By: Lisandra Maioli

Overview of this book

Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more. The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems. As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.
Table of Contents (14 chapters)

Increasing Conversion with UX

When we talk about UX for conversion, some people would understand it as a way to trick the user to make them do what we want them to do. That is not the case at all! Remember that in UX, we should have the user at the center of our design; the goal here is to help them to be able to finish their tasks in the easiest way possible. If you let your user accomplish what they want to do and not what you want them to do, then you are going to have a successful user experience.

This chapter will show you how to do quick UX fixes in order to improve conversions. To help you understand how to do it, we will talk about:

  • Identifying conversion issues
  • Understanding user pain points
  • Analyzing data and research
  • The importance of responsiveness
  • Responsive versus adaptive design
  • Considering user journey and touchpoints
  • Real examples or case studies
  • Practical advice...