Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Chapter 11. The Design Continuum

"There is nothing permanent except change."

- Heraclitus

"Change is an illusion."

- Parmenides

This chapter addresses the following questions:

  • What happens to the design once the product has been released?
  • In a world of constant and rapid change, how do companies and designers balance the significant investment in the just-released design, with continuous market pressure for new experiences?
  • If the new design is very good and effective, what is the point of changing it?

The answers, in a nutshell, are primarily within the domain of design management and design governance. However, first, let's consider the paradox of tradition and trend, and the contrasting properties inherent in the continuous evolution of experience design. Once design X becomes trendy because it is fresh and new, it has often also reached the peak of its social impact, and its decline is imminent because the next fashionable experience--delivered by competing design Y--begins its journey along...