Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Experience platforms


A platform is a system of systems--an integrated, modular, and specialized technology foundation, which makes it possible to extend a published set of predefined components in a variety of ways, in order to create quickly and at lower costs new product experiences. Experience platforms also include, in addition to various technology foundations, a design system that blends seamlessly with the technology.

Familiar examples of computing platforms are those produced by Microsoft, Apple, and Google. A generic ecosystem of platforms is visualized in the following diagram:

A platform's ecosystem represents a chain of dependencies that bind the platform-maker to other companies and customers. The other companies sometimes tie their success and the success of their products to the platform's success by creating modules and components that enrich and support the platform, but depend on it for their operation.

Let's look at mobile apps, for example, in relation to the three dominant...