Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Design systems


Design systems are everywhere. Some emerge to address the production needs of platforms and products, but most sprout organically. In fact, you have created several design systems yourself. Your wardrobe is an example. If you are wearing men's clothes, you may have an assortment of items in categories such as coats, jackets, sweaters, sweatshirts, t-shirts, shirts, pants, underwear, socks, sleepwear, and active wear. In each category, you have items in subcategories, such as light and heavy jackets, long-sleeve shirts, short-sleeve shirts, and so on. When you shop for new clothes, the choices you make are based on:

  • Needs--such as weather conditions--work, or leisure
  • Constraints, such as budget and availability
  • Preferences, such as colors, fabrics, and brands
  • Consideration of the cloths that you already have

Excluding gifts from others, the collection you have curated is a personalized design system. Every day, you mix your finite set of options into various combinations that you...