Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Wrapping up

The nature of experience is still a mystery despite being both universally shared and a highly personal feature of human makeup. Dedicated academic research into the science of emotions only began about three decades ago, and theories about the relationships between perception, emotions, and thoughts continue to evolve, shedding new and often surprising light on human motivations and behaviors. 

What is known for certain is that we have an innate desire to expand and repeat positive experiences and an innate urge to shorten and shun negative ones. These behavioral preferences have real consequences for companies, and provide the guiding rails for experience design. Organizations are increasingly motivated to invest in design, design is becoming an integral part of product development, designers own a central responsibility for product success, and people are more aware of the role of design in their lives, and they demand better experiences.

For some practitioners, experience design...