Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback


All the activities described so far were meant to enable designers to fuse business and audience perspectives, and emerge with a product strategy that is focused on user experience as a means to achieving product success.

Getting to this point can take between a few weeks and a few months, depending on multiple factors, such as the complexity of the product, the number and types of research activities, size of the design team, and so on.

Research establishes a starting point for the design, a baseline understanding of the product's audience and audience segments. For existing products, it is an assessment of the gaps between the product's promise, the expectations it builds, and the customer's assessments of has been delivered. The wider that gap, the higher the risk of weakening a hold, or losing market share.

The next chapter takes on the topic of a user-centered discovery and research activities--activities that complement and expend the contextual foundation designers must establish...