Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

User research


Most companies conduct market research on an ongoing basis. The research helps identify, connect, and expand target audiences by guiding the development, evolution and change of a brand identity. While many of the methods used by marketers and experience designers are similar, their research objectives are complementary and not redundant. A close collaboration between the disciplines benefits both the organizations as well as the final product design.

One difference between marketing and experience research has to do with the number of participants in the research. The number of participants is known as the sample size. There are statistical methods to determine the sample size for a given research activity, which is important in scientific, social, and some commercial research/

Sites like Checkmarket.com, for example, provide calculators that help determine how many survey invites should be sent out, such that the number of those who actually respond, is representative of the...