Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

The senses

Perhaps the most confusing thing about our senses is that the data they transmit to our brain is being interpreted in contrasting and often conflicting ways, simultaneously objective and subjective, literal and metaphorical, real and imaginary.

For example, when I see the television set in a hotel room, I know it is a real object even if I interact with the device via a remote, and never touch it. Still, relying only on my eyes, I have full confidence that it is as real as the couch I'm sitting on, and that if I took the few steps separating the couch from the television, I will be able to touch it with my hands. I can even predict the smoothness of its surfaces, and the sensation of the heat it emits.

I also know that Superman and the rest of the characters in the movie I watch on the television, are not real, but that the actors portraying those characters are real. Little children, on the other hand, are convinced, until a certain age, that their beloved characters are real and...