Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback


Experience always occurs in time. We can measure objectively the duration of an event or action-minutes, hours, seconds, and so on. But to measure the length of an experience, we should consider subjective time. Time perception is influenced by several conditions:

  • The individual's state of mind
  • The events that are taking place
  • The environment and the context within which the experience occurs

These, and other factors, affect how a person experiences the passage of time. Time passes fast when we are having fun, and drags on when we are bored. When we wait for an exciting event such as a vacation abroad, the time seems to stretch forever before we get on the airplane, but then, the trip is over in what seems as an instant.

Time is slow when we are tired, fast when our mind is engaged, rushing when we want to accomplish more than what we can, and crawling when we are waiting for a bus on a cold rainy day. Moreover, the perception of passing time operates simultaneously on two planes, as you...