Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Individual and social

We are social beings, and many of our preferences and experiences as individuals are shaped by our social interactions. The following image shows the expanding social circle that has the individual in its nucleus. As the distance from the core grows, the context that binds the individual to that circle, changes.

Proximity to the core of the circle, to the self, has only some influence on the quality of relationships, however. One can be estranged from their family, but have deep and meaningful relationships with friends. The emotional variability is wide. Another way to understand the preceding concentric circle, involves influence, a quality that experience designers are very interested in.

A competitive urge is another quality of an individual in a social context. It is a desire to do better than others, and the motivation may be a quest for internal fulfillment, or anticipation for external reward. Business, sports, and politics are the quintessential competitive arenas...