Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Chapter 6. Experience Design Disciplines

"In all matters, but particularly in architecture, there are these two points--the thing signified, and that which gives it its significance. That which is signified is the subject of which we may be speaking; and that which gives significance is a demonstration on scientific principle."

- Vitruvius

Design is not a monolithic domain, and so, this chapter addresses the following questions:

  • What are the branches of design knowledge and practice?
  • What are the shared design principles and challenges they address?

Marcus Vitruvius Pollio, better known as Vitruvius, addressed these questions 2000 years ago. While he focused on architecture, much of what he wrote about applies to the most advanced Experience Design technologies being developed today, and the ideas are as valid as they have been since he wrote them and throughout history.

Vitruvius was a Roman architect who is known as the author of De architectura, or Ten Books on Architecture, which he dedicated...