Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Mapping the disciplines


We are multi-sensory beings in a multi-dimensional world. Our senses and cognitive processes help us maintain a consistent orientation of our physical and mental input and outputs.

Many design disciplines, however, specialize in solving a specific problem, and sometimes, in the context of a specific dimension. Often, the outcome is that each design discipline only addresses part of the whole picture, as illustrated in the preceding image.

Trying to map out the various disciplines and how they relate is impossible, because their nature is fluid and because rapid changes lead to constant redrawing of domain boundaries. Core design disciplines can be wrestled into three major clusters--surface, space, and time-based experiences. Science and technology domains, which have always been tightly fused with design, include complementary disciplines.

The entire map is visualized in the figure present after the bullets:

  • The disciplines of two-dimensional surfaces:
    • Graphic design...