Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Science fiction reality

Experience Design disciplines today are facing old and new challenges. The new challenges potentially far surpass anything design disciplines have addressed so far.

Scientific and technological advancements are turning ideas that until recently were in the realm of science fiction, into reality. Virtual reality design, for example, is an emerging design specialty that is moving beyond games and entertainment, into areas such as education, medicine, and commerce:

  • Self-driving cars: This introduces radical changes, not only to the way we are used to operating cars--driving them ourselves, but more importantly, what will this do to our emotional connection to our car, and to our sense of independence? Google has removed the steering wheel from its cars, and Uber is experimenting with a service model that makes owning a car a thing of the past.
  • The Internet of Things: The notion that all devices are connected to the internet, passing data about the world and about us, constantly...