Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Exterior and interior spaces - architecture

Delivering experiences in three-dimensional spaces is the domain of architecture, product design, vehicle design, and fashion design, to name a few key disciplines.

Vitruvius defines three qualities of a "good" building, which are as relevant today as they were thousands of years ago, and they can be applied to all products:

  • Durability: The notion that a building or a product should last. When it comes to buildings, there are several wonderful examples that not only survived time, but some are still functional, such as the Pantheon in Rome. But how does durability reconcile with rapid technological changes?
  • Utility: It should be suitable for the purposes for which it is used.
  • Beauty: It should be aesthetically pleasing.

Architecture has a unique dimension of experience that few other design domains can practice--the awe of sheer scale--very large structures and spaces that tower over their landscape like artificial mountains. The preceding image includes...