Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Time-based design disciplines

The design of time-based experiences includes a number of disciplines that have roots in the arts and entertainment industry, such as animation, video, sound, and lighting design. The integration and commercial application of these artistic means in Product Experience Design, has been made possible through relatively recent breakthroughs in technology, such as high-speed networks and LED lights. The following section includes brief explorations of commercial time-based disciplines.

The two common themes to all time-based experiences are very distinct from each other:

  • The first theme is handling the formation of stories and narratives, of guides and journeys that walk us through real or imaginary situations. Narratives are communication devices, meant for personal and social interaction. The ability to create narratives is an inherent human capability. It enables us to find or invent complex meaning in practically anything we want, including in products. This ability...