Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Team configurations


Flow diagrams that model the typical design process depict a neat and orderly procession of boxes and arrows depicting the transition of the design process from phase to phase - start to end. In practice, the team often needs to constantly shift focus, improvise, and deal with stressful timelines and difficulties. The work can be very stressful at times, but it is interesting, challenging, and rewarding.

The size of teams varies with the size of the organization one works in. From a "team of one"--a single individual freelancer who offers their services on a temporary basis, to design departments within large organizations.

As an experience designer or developer, one typically works throughout their career--by choice, opportunity, or need--in one or more of the common settings:

  • Freelancer - a team of one: Individual designers offer their services, typically on a project-by-project basis. Industries and projects change based on whatever work is available, or the designer...