Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Meet an experience design practitioner

The following entries were written especially for this book by practitioners whom I asked to describe, in their own words, what drew them to their domains of experience design, who were their influences, their work, and some words of advice, in case you are considering a career in the field. Experience design is a wide-ranging, dynamic field with constant change, and so, the stories are presented in the alphabetical order of their last names, to randomize the domains and avoid the stagnation of grouping.

Each of these individuals tells a unique story that unfolds their journey in their respective domains. Some are self-taught and others acquired formal education, some were drawn to design early on, and some traversed through other careers. Some are experienced veterans who witnessed the emergence of experience design trends, while others were still children and are making their initial steps in the industry. They all, however, share limitless curiosity...