Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback


Design is creativity on demand--people get paid to invent and deliver experiences, and design teams operate in the context of specific business settings. Just like anyone else, they have a job to do, and this job is important to the success of the company that employs the team, and to the product the team works on.

Companies and organizations realize that design is an integral part of product development and are switching their approach to hiring design talent. From a nearly exclusive reliance on external design expertise from consultancies, organizations are establishing their own in-house teams. Some of the influencing trends are:

  • The demonstrated value of user experience in e-commerce and other domains
  • The business case for strong design focus made by brands such as Apple and Tesla
  • The fast pace of technological innovation

As in any field, experience helps in dealing with change and its associated complications. It is common for designers to work in different settings throughout their...