Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Overview


Suppose you are in the market for a new winter coat. You do the research and end up with a great choice from a fashionable imported brand. The coat you purchased is very light and very warm, you love the material and the color, it fits you well. Additionally, the price was very reasonable, and significantly cheaper compared to coats by other brands with similar features. Everyone compliments you on your purchase, which was hassle-free in a well-designed store owned by the brand on the most expensive shopping street in the city. The entire purchase experience has been positive. You feel very good about the brand and congratulate yourself on a good choice.

And then, about a month into winter, the front zipper breaks and you end up walking home in brutal cold, tightening the coat around your chest with your gloveless hand.

As you walk home, you recall that when you were at the store, you thought that the zipper was flimsy. But at the time, you convinced yourself that, surely, the zipper...