Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
About the Author
About the Reviewers
Customer Feedback

Chapter 9. Tying It All Together - From Concept to Design

"Logic will get you from A to B. Imagination will take you anywhere."

- Albert Einstein

This chapter addresses the following questions:

  • How do abstract ideas transformed to actual products that generate the envisioned experiences?
  • What are the underlying design philosophies and principles that drive designers' approaches?
  • What are the methods that help keep design processes consistent throughout product development?

To simplify our discussion here, the term concept refers to a phase in the design process which focuses on forming a design approach for the product. Also, let's assume that the idea for the product and its purpose, precede this phase. Finally, the term "design" will be used to encamps all the activities that transform an initial experience concept into detailed design specification.

In general, developing the design concept for product design is approached first at a high level and with an "everything possible" attitude. The...