Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Credits

Author

 

Ezra Schwartz

Copy Editors

 

Dhanya Baburaj

Safis Editing

Reviewers

Oz Chen

Scott Faranello

Ran Liron

Project Coordinator

Ritika Manoj

Commissioning Editor

 

Ashwin Nair

Proofreader

 

Safis Editing

Acquisition Editor

 

Reshma Raman

Indexer

 

Mariammal Chettiyar

ContentDevelopmentEditor

 

Mohammed Yusuf Imaratwale

Graphics

 

Jason Monteiro

Technical Editor

 

Murtaza Tinwala

Production Coordinator

 

Shraddha Falebhai